THE GUIDE

Construction is a highly competitive industry. Managing a construction business with so many
moving pieces, with projects in different phases of completion, it’s stressful.

You are managing material costs and labor costs that have remained elevated since the pandemic and will continue to increase. Finding, retaining, and growing your skilled labor crew
continues to be a challenge. I get it. You are always trying to keep the pipeline full but too many
other tasks and responsibilities are demanding your time. The marketing plan you have now isn’t
producing the leads and new clients on a consistent basis, and you’re just not
sure how to improve results. You are a construction professional, not a social media manager. Not a website designer or digital ads pro. You are wired for construction and managing the process of building great things!

But…. You are still a bit frustrated.

You consistently need more clients and YOU want to be the “go-to” construction company in your area, not your competitors.

Let me ask you this, does any of this describe you?

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You are tired of the roller coaster of busy then not busy.

You get a few clients lined up to keep you busy for a while, then it slows down. Then you spend more time finding new clients, get them lined up, and then busy again. It slows down again. Rinse and repeat.

  ·        

You need more consistent cash flow and struggle with getting your marketing to work.

You wonder what the best type of marketing would get you that cash flow. Is it spending a bunch of money on ads? Maybe your website isn’t appealing enough?

  ·        

You want more client reviews and client engagement on your website but there is little activity.

How do you get more reviews? How can you get more likes and interaction with leads and clients?

  ·        

You are tired of working extra hours to try to land more clients and increase sales.

You don’t want to learn marketing or lead generation, or design skills for that matter. That’s not your expertise, and really, you don’t want it to be either.

Think about how you are feeling right now.

Can you answer these questions?

·        

Are you tired of spinning your wheels trying to make your marketing work? It can be exhausting and confusing….and time consuming.

  ·        

Is your current marketing system and strategy bringing you consistent and convertible leads?

What percentage of leads are you able to close?

  ·        

Are you currently hitting your revenue goals, and are you on track to reach next year’s goals? Have you exceeded your marketing budget and trying to do more with less?

  ·        

Are you exhausted from your efforts and ready to make a change?

Fast forward one year from now. Imagine the great feeling that you understand marketing and have a clear plan that consistently fills your pipeline. You’re smiling because your annual revenues have increased more than you expected. You have less stress and more time to accomplish other important tasks, and not spending time on your already smooth-running marketing.

You have enough employees because your social media portrays your great company values and awesome projects you have accomplished, drawing in workers that want to work for YOU. Wouldn’t life be better? I want to help you with that. Right now, there are obstacles in the way of you reaching the “good life”. It’s hard to diminish the frustration from previous empty and ineffective marketing promises. You’re working longer hours, wearing your business development hat, trying to line up more clients and contracts to keep up with needed monthly revenues, in addition to learning new marketing tools. Your current laborers and project managers are also working hard to keep project deadlines while working overtime hours due to lack of qualified workers.

You’re…. exhausted!

I’m here to tell you that the “good life” is very much achievable. You really can get your time back to focus on other construction projects and deadlines. It starts with having a marketing consultant that first understands the construction industry’s challenges and goals and is also currently working in the construction industry as a financial manager. Second, this same consultant also helps construction companies improve their social media presence, increase their client base and reach their revenue goals. Having a business partner to take this off
your plate and provides results is a win for you!

My name is Lisa M. Ryba and I want to help construction companies grow their business and reach their financial goals through my Construction Conversion process. This process allows you to grow your business revenue, increase your client base, have a marketing plan that actually works and gives you ROI and consistent cash flow. This process is designed to be a step-by-step, yet flexible in incorporating your specific business needs and goals. Every business is unique. It has it’s own financial goals and should have a tailored strategy for achieving a great online presence and gaining new clients.

Here are 5 key marketing strategies that work well for construction companies: 

Content marketing: This is one of the best inbound marketing tools for construction companies. Producing great content with landing pages, and even blogs, to set you ahead of your competition. Have a great eye-catching website with current photos and information.

Social media: This is a powerful tool for construction companies to connect with potential customers and showcase their work. Platforms such as Facebook and Instagram can be used

to post content, share project updates, and engage with followers.

Video content: This is a great way to showcase your construction projects and services. Creating compelling videos can help attract potential customers and build trust with your audience.

  Email campaigns: This can be used to keep your customers informed about your services, promotions, and new projects. It’s important to segment your email list and personalize your messages to increase engagement.

Past customers: Encouraging past customers to come back to a construction company is crucial for building a loyal customer base. Stay in touch with them, offer promotions and discounts, and ask for feedback.

Ther are several important questions for you to consider when determining the best marketing strategies for YOUR construction company.

* What is your budget and what are your annual revenue goals?

• * Do you want more online presence?

• * Do you want more engagement and customer reviews on your website?

• * Do you just want to be on the first page of Google?

• * Maybe you want digital ads through social media?

• * Maybe you’d like recognition beyond your zip code through press releases?

There are many combinations of strategies, some with more, some with
less, that can be created for you….tailored for YOUR company.

What’s your next step?

It’s an easy one.

Let’s have a brief, no obligation phone conversation to see if it would be beneficial to both of us to work together in making this “good life” happen for you.

Are you ready to make a change?